Keith Swanson is the Director of Fraud, Financial Crimes and Security Intelligence for SAS Asia Pacific/Japan.  Keith’s varied experience working across North America and Asia for companies, consulting/advisory and IT service providers across roles including IT, Operations, Administration, Marketing, Analytics, Management and Project Management helps provide Keith a unique perspective on multitude of aspects inherent in driving business and IT change, value, and adoption.

Keith and colleagues work extensively with customers across industries including financial services, government, and beyond in developing strategies and applying solutions to combat financial crime, fraud, waste and abuse, and security initiatives, including public security, and intelligence, to address their business, IT and regulatory challenges. Keith has presented to a variety of industry bodies and organisations including Executive Briefings, Industry Associations, Industry conferences and leading consultancies.

Prior to joining SAS in 2010, Keith held a number of senior positions with a longstanding SAS customer in the financial services sector in the USA.  He also spent time in management, business process and analytics consulting with leading organisations including IBM Global Business Services where he worked with clients to identify and deliver business value in financial and customer intelligence, advanced customer insight, business analytics strategy and advanced analytics and optimisation across a variety of industries. Key to his experience is understanding how individual and group behavioural insights can be used to address a variety of business opportunities and challenges, being able to discuss and translate across IT, business and project groups.

Keith’s educational background include a Bachelors majoring in Physics and Business Administration, coursework towards MBA, prior Project Management Institute (PMP) and Life Management Institute (FLMI) accreditations, and prior seat on Forrester’s Database Marketing Council, among other continuing education accreditation and coursework.