Effective AML risk assessment is vital for understanding customers, boosting business relationships and managing risk while increasing revenue. However, many AML compliance programs are inefficient and disjointed, leading to hidden risks, lower customer satisfaction and operational inefficiencies. To address this, institutions should identify patterns predicting abnormal activity by integrating direct and indirect customer relationships into a dynamic risk view. Aligning business and compliance processes early can optimize the customer experience, reduce risk and drive revenue. Utilizing high-quality, integrated data and leveraging the expertise of trusted third parties further enhances operational efficiency and compliance efforts. Embracing these strategies ensures organizations stay ahead of AML challenges and foster lasting customer relationships.