Rob Campbell leads United for Wildlife (UfW) on behalf of The Royal Foundation of The Prince and Princess of Wales. UfW provides a platform to convene the public, private and third sectors, alongside policymakers to promote cross-industry and cross-border efforts required to eradicate the illegal wildlife trade (IWT) for good.

Its Transport Taskforce was established in 2014 and more recently, Financial Taskforce in 2018, both act to make recommendations on how those industries can best respond to the crisis represented by IWT. The Taskforces have been successful in disrupting IWT supply chains, and the sometimes “untouchable” criminal networks behind it. Most prominently UfW supported the break-up of the largest ivory trafficking network in East Africa in June 2019, and more recently have supported more than 500 law enforcement investigations globally.

Prior to joining The Royal Foundation, Rob held a number of project management and delivery roles with Prudential, managing their expansion into Africa, with the Olympic Games in London, and with the British Army, as a specialist reconnaissance officer leading teams on operations across the world.