Bubba Cook has spent a lifetime on the ocean and the last 20 years working in fisheries conservation and management. At age 18, he joined the US Navy, which took him around the world and sparked an interest in global affairs and international fisheries. Troubled by fishery declines he observed at home and abroad, he sought an education in fisheries policy and law. In 2000, he received a B.S. degree in Fisheries and Aquaculture from Texas A&M University followed in 2003 by a J.D. from Lewis & Clark Law School. After law school, he worked for the U.S. National Marine Fisheries Service in Alaska supporting regulation of the halibut, sablefish, and crab fisheries. He later joined the World Wide Fund for Nature’s (WWF's) Arctic Programme to support conservation efforts across the Bering Sea from the Russian Far East to Alaska's remote indigenous communities. In 2010, he joined the U.S. Peace Corps and served in Fiji, where he supported several local marine conservation projects over two years. Since 2012, he has led WWF’s Western and Central Pacific Tuna Programme, where he focuses on improving tuna fisheries management a through policy improvements, market tools, and technological innovation.